OpenAI tests sponsored AI agents

OpenAI is testing business-sponsored AI agents that have conversations with users who click ads in ChatGPT. These agents are separate from regular ChatGPT conversations and are being tested with select advertisers in the United States.

“Sponsored Agents give users the option to go deeper.”

How sponsored agents work

Users see a relevant ad, then choose to start a clearly labeled conversation with a business-sponsored agent. They can explain their needs, ask follow-up questions, and link to the business's website when ready.

“The user can explain what matters to them, ask follow-up questions and follow a link to the business's website when they're ready to take the next step.”

OpenAI expands ad platform tools

OpenAI is rolling out several new features: businesses can write ad prompts in ChatGPT Work, new AI creative tools are available in Ads Manager, and ChatGPT integrates with HubSpot and Shopify.

ChatGPT ads hit $1 billion revenue

By August 31, OpenAI's ChatGPT Ads business reached one billion dollars in annualized revenue run rate. The platform is used by tens of thousands of advertisers and is expanding globally.

“The platform is now used by tens of thousands of advertisers and continues to expand globally.”

Global expansion underway

Starting in late August, advertisers can purchase ChatGPT ads directly through Ads Manager in India, Europe, the Middle East, and North Africa, expanding beyond the initial United States launch.