From Pymnts · PYMNTS · · 1m 20s
Pinterest AI Guides Users on Stylist Questions
Pinterest AI gives users step-by-step questions to ask stylists for hair and nail looks.
In brief
Pinterest AI gives users step-by-step questions to ask stylists for hair and nail looks. Pinterest launched Beauty Guides to help users prepare for salon visits with specific questions and home recreation steps. Originally reported by Pymnts.
Pinterest Beauty Guides Launch
Pinterest launched Beauty Guides on Tuesday (Oct. 6) to help users prepare for salon visits with specific questions and home recreation steps.
“A saved hairstyle now comes with instructions”
How Beauty Guides Work
Users tap 'Get the Guide' on a hair or nail Pin to receive step-by-step instructions for the salon visit and home recreation.
Beauty Guide Content
Each guide covers what to ask for at the salon, what to expect during the appointment, similar looks, relevant products and home recreation steps.
Pinterest AI Expansion
Pinterest Assistant uses years of user saves to recommend products and plan bigger goals like furnishing a room.
Ask Pinterest App
Ask Pinterest handles longer projects like planning dinners or furnishing rooms using users’ saved Pins and boards.
Google's AI Competition
Google’s AI Mode lets U.K. users book restaurant tables without leaving Search, with 140% rise in searches for 'when to book a table' in 2026.
User Confidence in Pinterest
Nearly 9 in 10 users feel confident buying beauty products they find on Pinterest, with 85% discovering trends before anywhere else.
At a glance
Pinterest launched Beauty Guides to help users prepare for salon visits with specific questions and home recreation steps.
