Salesforce Acquires Braze for $5.6 Billion
Salesforce buys customer engagement firm Braze for $5.6 billion to boost marketing capabilities.
In brief
Salesforce buys customer engagement firm Braze for $5.6 billion to boost marketing capabilities. Salesforce acquires Braze for $5.6 billion to enhance real-time customer engagement and AI decisioning. Originally reported by Pymnts.
Salesforce Announces Braze Acquisition
Salesforce will pay $5.6 billion to acquire customer engagement platform Braze.
Braze's Real-Time Engagement Capabilities
Braze helps marketers respond to customer behavior in real time across mobile apps, websites, email, and WhatsApp.
Integration with Salesforce Architecture
Braze's AI decisioning will complement Salesforce's Data 360, Customer 360, Agentforce, and SIForce layers.
Braze's CEO on Growth
Braze co-founder Bill Magnuson noted fastest ship pace this year with BrazeAI helping marketers bring ideas to life faster.
Salesforce's Acquisition Strategy
Salesforce recently acquired AI customer service platform Fin for $3.6 billion and metering platform m3ter.
The headline
Salesforce acquires Braze for $5.6 billion to enhance real-time customer engagement and AI decisioning.
