Upwork Embeds Freelance Marketplace Inside Top AI Tools
Upwork integrates freelance talent with AI tools via new features.
In brief
Upwork integrates freelance talent with AI tools via new features. Upwork launched Upwork Now and MCP server to connect AI users with freelancers, boosting GSV to $112m from AI talent. Originally reported by Pymnts.
Upwork CEO on AI Talent Growth
Upwork's AI talent gross service volume increased 55% year over year to $112 million in Q3.
“As clients put AI to work, they're increasingly turning to Upwork for the expertise to implement it, integrate it into their operations and get more value from AI.”
Upwork Now Launch
Upwork launched Upwork Now in public beta to connect AI agents with freelancers ready to work.
MCP Server Growth
Upwork's MCP server saw 20x weekly user growth since August launch, enabling AI tool integration.
Lifted Acquires WorkMotion
Lifted acquired Berlin-based EOR company WorkMotion to expand direct employment to 30+ countries.
GSV Per Client Growth
Upwork's GSV per active client rose 8% year over year to $5,418 while total GSV declined 10% to $914.1 million.
The bottom line
Upwork launched Upwork Now and MCP server to connect AI users with freelancers, boosting GSV to $112m from AI talent.
