Walmart launches smarter data tools

Walmart Data Ventures is adding AI features to Scintilla, its commerce intelligence platform for suppliers. The new tools include conversational AI, custom alerts, and personalized dashboards.

Data alone isn't enough anymore

Walmart says the retail industry has focused on collecting more data for years. Now the real opportunity is making that data work harder and deliver actionable insights.

“While quality data remains critical, more data alone isn't enough.”

Conversational AI helps suppliers explore insights

The new conversational AI lets suppliers ask questions about performance drivers, create custom dashboards, and surface changes and opportunities relevant to their business.

Unified view across all Walmart channels

Next year, Scintilla will combine insights from both first-party and Marketplace operations in one place. This gives brands selling across both channels a complete picture of their Walmart.com business.

In-store AI guides field representatives

Scintilla In-Store uses AI to recommend what needs attention in stores and help field representatives take action. The platform was formerly called Volt before Walmart acquired it in 2022.

Google and others follow with AI merchant tools

Google added AI performance insights to its Merchant Center on the same day, helping retailers see how their products appear in AI search results and improve discoverability.