From RNZ · RNZ | Te Reo Irirangi o Aotearoa · · 40s
Facebook Campaigns Turn Negative
National party targets Greens' co-leader Chlöe Swarbrick in Facebook ads.
In brief
National party targets Greens' co-leader Chlöe Swarbrick in Facebook ads. National party focuses 100 negative posts on Greens' co-leader Chlöe Swarbrick during election campaign. Originally reported by RNZ.
Negative Campaigning Surge
National and Labour each published over half their Facebook posts as negative ads.
National's Attack Strategy
National published 371 negative posts, 66 percent of total, targeting Greens' co-leader Chlöe Swarbrick.
Swarbrick as Election Boogeyman
Political scientist Dr Mona Krewel called Swarbrick 'the boogeyman of the election'.
“They have made her the bogeyman of the election”
National's Defense
National finance spokesperson Nicola Willis said Greens' polling strength gives them leverage in coalition talks.
At a glance
National party focuses 100 negative posts on Greens' co-leader Chlöe Swarbrick during election campaign.
