From Road & Track · Emmet White · · 1m
Rivian Ghostbusters Halloween Mode
Rivian launches Ghostbusters-themed Halloween features for all vehicles.
In brief
Rivian launches Ghostbusters-themed Halloween features for all vehicles. Rivian's vehicles will display Ghostbusters-themed lights, sounds, and scavenger hunts from October 9 to November 2, 2026, via over-the-air software updates. Originally reported by Road & Track.
Rivian Halloween Mode Launch
Rivian will activate Ghostbusters-themed features on all vehicles from October 9 through November 2, 2026.
Ghostbusters Features
Vehicles feature custom lights, sounds, scavenger hunts, and 'Mallow Mash' mode with marshmallow men against the clock.
Ghostbusters Collaboration
Rivian partnered with Sony Pictures for the Ghostbusters universe collaboration and Bill Murray starred in a commercial spot.
Special Edition Ecto-R1
Rivian built a special Ecto-R1 model with 22-inch aero wheels, red graphic, and 'No-Ghost' logo.
Software Requirements
Rivian vehicles need software update 2026.36.40 for R2 or 2026.36.0 for R1 to activate Halloween Mode.
Halloween Events
Rivian retail spaces in Laguna Beach, Austin, Venice, Miami, San Francisco, and New York City will host Halloween celebrations.
What it means
Rivian's vehicles will display Ghostbusters-themed lights, sounds, and scavenger hunts from October 9 to November 2, 2026, via over-the-air software updates.
