From Robb Report · Paige Reddinger · · 1m 10s
Chopard's floating diamonds are back
The watch that let diamonds roam free in 1976 returns just as disco style takes over again.
In brief
The watch that let diamonds roam free in 1976 returns just as disco style takes over again. Happy Diamonds sold movement, not carat count, and that idea still carries the collection fifty years on. Originally reported by Robb Report.
Disco is back on
Seventies glamour is showing up again on bodies, necks and wrists, aimed at a crowd hungry for a bit of joy.
“the disco era is making a comeback for a generation desperately in need of joie de vivre”
Chopard owns the era
No house is better placed to revisit the period. Chopard's creative run peaked in the second half of the 1970s.
Glitz, built in
The brand leaned into glamour with watches and jewelry that broke from what everyone else was making.
“embracing glitz and glamour in wildly innovative watches and jewelry”
1976 changes everything
Happy Diamonds arrives and jolts the industry. The novelty was not the stones, it was what the stones were allowed to do.
Diamonds set loose
A new technique encapsulated the diamonds while letting them move freely, so they drift across the dial as if suspended in space.
“suspended as if floating in space”
A modern rerun
The Heritage revival brings the idea back today, including a 24 mm quartz model sized for smaller wrists.
The one thing
Happy Diamonds sold movement, not carat count, and that idea still carries the collection fifty years on.
