From Robb Report · Jason Barlow · · 30s
Elon Musk's Car Naming Strategy
Elon Musk's Tesla naming strategy reveals a playful linguistic puzzle.
In brief
Elon Musk's Tesla naming strategy reveals a playful linguistic puzzle. Elon Musk's Tesla model names form a deliberate linguistic sequence despite chronological inconsistencies. Originally reported by Robb Report.
Elon Musk's Tesla Naming
Elon Musk's Tesla model names form a deliberate linguistic sequence despite chronological inconsistencies.
“S-3-X-Y”
Model E Rights Issue
Ford owned the rights to Model E, which Musk avoided using due to contractual restrictions.
Naming Strategy Logic
Musk's preferred order of model names creates a linguistic puzzle that defies chronological order.
“3 works, right”
The one thing
Elon Musk's Tesla model names form a deliberate linguistic sequence despite chronological inconsistencies.




