From Robb Report · Alex Badia,Justin Fenner · · 1m 20s
Naples Is the Look This Fall
Fall's best menswear borrows its ease from Neapolitan tailoring, and it travels far past the Bay of Naples.
In brief
Fall's best menswear borrows its ease from Neapolitan tailoring, and it travels far past the Bay of Naples. Neapolitan softness is a way of wearing clothes, not a place you have to be. Originally reported by Robb Report.
A city built on tailoring
Generations of Neapolitan master tailors have perfected the soft, hand-finished suit. In Naples, style isn't an industry, it's part of the street.
“style is woven into the city itself”
Ease, lightness, sprezzatura
The fall collections worth buying share a Neapolitan attitude: soft shoulders, light construction, and the studied carelessness the Italians call sprezzatura.
“a distinctly Neapolitan sense of ease, lightness, and sprezzatura”
Shot among the palazzi
Grand palazzi, weathered medieval fortresses, and the markets and restaurants that still feed the city's craftsmen set the backdrop for the season's clothes.
The names that fit in
Brunello Cucinelli, Stefano Ricci, Brioni, and Cesare Attolini look at home here. Their work shares the same Italian logic of luxury without stiffness.
Soft luxury, priced accordingly
This is rarefied stuff: a Tom Ford suit at $4,690, an Hermès jacket at $15,600, a Cucinelli microfiber trench at $7,900. The craft is the cost.
It works on your turf
You don't need a view of the Mediterranean for any of it to land. A soft bomber or an unstructured jacket reads just as well on a commute home.
“you don't have to be looking at the Mediterranean”
The one thing
Neapolitan softness is a way of wearing clothes, not a place you have to be.
