From Robb Report · Rachel Cormack · · 40s
Rolex Daytonas Auction Hits $49.5m
Four rare Rolex Daytonas sold for $49.5m at charity auction.
In brief
Four rare Rolex Daytonas sold for $49.5m at charity auction. Rolex sold four unique gem-set Daytonas for $49.5m to benefit Federer Foundation and Re:wild. Originally reported by Robb Report.
Auction Results
Phillips sold four unique gem-set Rolex Daytonas for $49.5 million.
“This is a historic moment for the world of watchmaking”
Charity Beneficiaries
Proceeds benefit Federer Foundation and Re:wild.
“We are deeply honoured to have played a role in this first-ever charity auction with Rolex”
Seasonal Variants
Summer Daytona sold for $13.65 million, winter for $13.2 million.
“The summer Daytona, featuring an Everose gold case”
Why So Expensive
Rolex Daytona is the most coveted model, with Paul Newman's selling for $18 million.
“The Daytona is widely considered the most coveted model in the Rolex catalog”
Charity Impact
Federer Foundation supports children in Southern Africa and Switzerland.
“The Federer Foundation, founded by tennis star Roger Federer in 2003”
What Happens Next
Auction funds will protect wild ecosystems globally.
“The extraordinary amount raised will make a meaningful contribution to future generations”
The big picture
Rolex sold four unique gem-set Daytonas for $49.5m to benefit Federer Foundation and Re:wild.
