Dropping the concierge label

Calder and Co, founded in London by Laura Fursdon in 2021, is repositioning as a private office. It never ran like a traditional concierge anyway.

Access is no longer the point

Twenty years ago the job was getting the table or the ticket. Fursdon says the value has moved to knowing which option is right for one particular person.

“It's less about access and more about what's right for a particular person.”

Your own personal board

Instead of one generalist, members get a board of specialist advisors covering aviation, yachting, cars, dining, culture and well-being, based around the world.

“We have experts who live and breathe those worlds.”

A motorbike in the driveway

A petrolhead client asked for a restful weekend. The team booked a private villa in Mallorca and parked his favorite motorbike outside so he could ride the hills.

“He was able to ride around the Mallorcan hills and have that adrenaline and rejuvenation that he needed.”

Where the specialties intersect

A current Deep South road trip blends cars, music and food: top restaurants along the route, behind-the-scenes studio tours, and meetings with artists before their gigs.

Close to family offices, clear of money

Members ask who should run their jets and yachts, which feeds into family office support. The firm stays out of clients' actual investments.

“We stay clear of our members' actual investments.”

A conversation, not a vetting

Membership starts at 25,000 pounds a year, roughly $33,700. There is no formal screening, just a talk about passions, family, wish lists and frustrations, then a plan.

“We chat through their passions, what's on their wish list that they haven't been able to realize.”