From Robb Report · Victoria Gomelsky · · 40s
Why Rolex, Audemars Piguet, and Patek Philippe Dominate the $26.6 Billion Secondary Watch Market
Rolex, Audemars Piguet, and Patek Philippe lead the $26.6 billion secondary watch market with 60% of sales.
In brief
Rolex, Audemars Piguet, and Patek Philippe lead the $26.6 billion secondary watch market with 60% of sales. Rolex, Audemars Piguet, and Patek Philippe account for over 60% of sales in the $26.6 billion secondary watch market. Originally reported by Robb Report.
Secondary Watch Market Size
The secondary watch market is valued at 22 billion Swiss francs (about $26.6 billion) and growing at 8 to 11 percent annually.
Market Polarization
More than 60 percent of sales in the secondary market are attributed to just three brands: Rolex, Audemars Piguet, and Patek Philippe.
Rolex Dominance
Rolex Certified Pre-Owned (CPO) is the largest seller in the secondary luxury watch market.
What matters most
Rolex, Audemars Piguet, and Patek Philippe account for over 60% of sales in the $26.6 billion secondary watch market.
