From Rolling Stone · Jonathan Zavaleta · · 1m 20s
Bose launches two new open earbuds
Bose releases the Ultra Open 2 and Sport Open earbuds as the open-ear category explodes.
In brief
Bose releases the Ultra Open 2 and Sport Open earbuds as the open-ear category explodes. Open earbuds prioritize hearing your surroundings over noise isolation, and Bose is doubling down on the trend with two new models at different price points. Originally reported by Rolling Stone.
Bose doubles down on open earbuds
Bose is releasing two new open-ear earbud models: the second-generation Ultra Open and the brand-new Sport Open, following its August QuietComfort headphone release.
Pricing and color options
The Ultra Open costs $300 and the Sport Open costs $200. Both come in Black and White Smoke, with the Sport Open adding Eucalyptus Green and the Ultra Open offering Cherry Chocolate, Olive Green, and Sky Pink.
Open earbuds are having a moment
Brands from Anker to Sony have released open-ear styles that prioritize awareness over isolation, showing the category's rapid growth in the market.
Ultra Open gets meaningful upgrades
The new Ultra Open features improved bass, automatic volume adjustment, and SpeechClarity AI technology for better call quality, addressing the original model's weak point.
Sport Open targets athletes
The Sport Open features physical buttons for sweaty hands and a soft silicone finish for comfort and security, plus the same Auto Volume feature as the Ultra Open.
Preorders start September 19
Both models go up for preorder on September 19 and officially release on October 1.
In short
Open earbuds prioritize hearing your surroundings over noise isolation, and Bose is doubling down on the trend with two new models at different price points.
