From Rolling Stone · Rolling Stone · · 1m 10s
e.l.f. Cosmetics Launches Mirror Mix Album
e.l.f. Cosmetics releases Mirror Mix album featuring 50 rising artists in one creative sprint.
In brief
e.l.f. Cosmetics releases Mirror Mix album featuring 50 rising artists in one creative sprint. e.l.f. Cosmetics launched Mirror Mix, an album with 50 rising artists to address music industry barriers for independent creators. Originally reported by Rolling Stone.
e.l.f. Cosmetics Launches Mirror Mix
e.l.f. cosmetics released mirror mix, its second original music compilation album featuring fifty rising artists across pop, r&nb, latin, and rock genres.
Music Industry Challenges for Artists
one in three artists say lack of exposure prevents their music from being heard, and eighty-two percent say they can't afford to tour.
Artist Touring Affordability Crisis
eighty-seven point five percent of eighteen to twenty-four year olds say touring is completely unaffordable.
Get Ready With Music Album
e.l.f. launched get ready with music, the album, in 2024, which gained record views and streams on spotify and youtube.
Patrick O'Keefe's Vision
patrick o'keefe, chief integrated marketing officer, e.l.f. brands, said beauty and music are both powerful forms of self-expression.
Mirror Mix Creation Process
artists worked with producer michelle bell, founder of geo massive, for three days with eight hours of pure writing time.
The essence
e.l.f. Cosmetics launched Mirror Mix, an album with 50 rising artists to address music industry barriers for independent creators.
