From Rolling Stone · Jaeden Pinder · · 40s
Instagram Pushes Creed's 'Higher' to Users
Instagram's algorithm recommends Creed's 'Higher' to users more than intended, sparking confusion.
In brief
Instagram's algorithm recommends Creed's 'Higher' to users more than intended, sparking confusion. Instagram's algorithm is pushing Creed's 'Higher' song to users more than intended, not a coincidence. Originally reported by Rolling Stone.
Instagram recommends Creed's 'Higher'
Instagram users report getting recommended Creed's hit song 'Higher' across their posts and stories.
“Anytime I posted anything on my Instagram story, like a dinner plate or my cat or whatever — every time it recommended adding 'Higher' by Creed”
Instagram spokesperson confirms over-recommendation
Instagram's spokesperson said the song is being recommended to more people than intended, not a bug.
“We looked into this and found that this song is being recommended to more people than intended”
Soulja Boy song also trending
Soulja Boy Tell 'Em's 'Turn My Swag On' is also getting recommended more than usual on Instagram.
“The Soulja Boy song being recommended is not a bug, and it is actually popular on IG”
The takeaway
Instagram's algorithm is pushing Creed's 'Higher' song to users more than intended, not a coincidence.
