From Rolling Stone · Tim Chan · · 1m 30s
Under Armour's Freedom hoodie, and who it helps
A $65 flag hoodie, a $28 tee, and a cut of sales going to veterans and first responder groups.
In brief
A $65 flag hoodie, a $28 tee, and a cut of sales going to veterans and first responder groups. The UA Freedom line is the patriotic anchor of Under Armour's 2026 push, with a portion of every sale going to service member and first responder organizations. Originally reported by Rolling Stone.
A hoodie for people who serve
Under Armour just added a Freedom Flag Hoodie to its patriotic UA Freedom collection, built as a tribute to first responders, veterans, and active military. It is on the UA site now for $65.
“a hoodie that honors those who serve”
Flag on the back, sleeve, chest
UA logo on the front chest, a large freedom flag print across the back, and a U.S. flag on the left sleeve. The cotton blend uses odor control tech to stretch the time between washes.
Four colors, small to 3XL
The hoodie is unisex and comes in four colorways, sized small through 3XL.
Same design, $28 tee
The Freedom tee carries the identical graphic for $28, in more than a dozen colors and sizes XS to 5XL. Under Armour says the cotton was grown in the USA.
“All cotton in this shirt was grown in the USA, supporting American farmers.”
Sales money goes somewhere
A portion of UA Freedom sales supports active duty members, veterans, and first responder groups. Past partners include the Wounded Warrior Project and Team Rubicon.
“Comfort meets purpose.”
Parker McCollum steps in
The 2026 ACM Album of the Year winner fronts UA's new Bouncy Tee campaign alongside rapper Gunna, and will rep the Freedom line too. The Rock's Project Rock deal ended in August after a decade.
“bringing his authentic connection to performance, hard work, and American grit”
The one thing
The UA Freedom line is the patriotic anchor of Under Armour's 2026 push, with a portion of every sale going to service member and first responder organizations.
