Yoonchae Models Aritzia Super Puff Campaign

Korean singer Yoonchae debuts Aritzia's Super Puff jacket in cold-weather campaign.

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Sep 28, 2026

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Yoonchae Models Aritzia Super Puff Campaign

Korean singer Yoonchae debuts Aritzia's Super Puff jacket in cold-weather campaign.

In brief

Korean singer Yoonchae debuts Aritzia's Super Puff jacket in cold-weather campaign. Korean singer Yoonchae models Aritzia's Super Puff jacket for cold-weather campaign. Originally reported by Rolling Stone.

Yoonchae Models Aritzia Campaign

The Super Puff

Korean singer Yoonchae models Aritzia's Super Puff jacket for cold-weather campaign.

Super Puff Jacket Features

The Super Après Puff

The Super Puff jacket has a built-in hood, extended cozy collar, and quilted design extending below hips.

Super Après Puff Details

The Super Puff

The Super Après Puff has a cropped fit, oversized mockneck collar, and hi gloss finish.

Temperature Protection

The Super Puff keeps you warm down to -22 degrees fahrenheit with premium down fill.

Yoonchae's Background

Yoonchae's Background

Yoonchae grew up in Seoul where winter temperatures can drop to 0 degrees fahrenheit.

Campaign Slogan

The campaign slogan is 'Get Caught in the Moment. Not the Weather.'

“Get Caught in the Moment. Not the Weather.”

The takeaway

Korean singer Yoonchae models Aritzia's Super Puff jacket for cold-weather campaign.

Read the original on Rolling Stone

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