Norway Makes Toilets Great Again
Norway turns Trump's insult into viral toilet tourism success.
In brief
Norway turns Trump's insult into viral toilet tourism success. Norway's tourism agency repurposed World Toilet Day materials to promote its award-winning public restrooms after Trump called it a 'shithouse country', attracting 80,000+ views from 170 countries in five days. Originally reported by Salon.
Trump's insult
President Donald Trump called Norway a 'shithouse country' after failing to win the Nobel Peace Prize.
“Norway has become a shithouse country, actually”
Norway's response
Visit Norway repurposed World Toilet Day materials to promote award-winning public restrooms.
“Norway makes shithouses great again”
Tourism success
The campaign attracted 80,000+ views from 170 countries in five days with 90% organic traffic.
“Roughly a quarter of visitors were American”
The short version
Norway's tourism agency repurposed World Toilet Day materials to promote its award-winning public restrooms after Trump called it a 'shithouse country', attracting 80,000+ views from 170 countries in five days.
