From Slate Magazine · Heather Schwedel · · 1m
Jennifer Lawrence's Mes Beauty Confusion
Oscar winner Jennifer Lawrence's new hair brand Mes Beauty baffles fans with its weird name and unclear purpose.
In brief
Oscar winner Jennifer Lawrence's new hair brand Mes Beauty baffles fans with its weird name and unclear purpose. Oscar-winning actress Jennifer Lawrence launched a hair-care brand called Mes Beauty but struggles to explain why she's entering the crowded celebrity beauty market. Originally reported by Slate Magazine.
Quick answers
- Why Mes Beauty?
- Oscar-winning actress Jennifer Lawrence seeks entry into the crowded celebrity beauty market with Mes Beauty.
- Why Lawrence?
- Lawrence has 15 years of fame but feels judged more harshly than peers for starting beauty brands.
- What is the key takeaway from Jennifer Lawrence's Mes Beauty Confusion?
- Oscar-winning actress Jennifer Lawrence launched a hair-care brand called Mes Beauty but struggles to explain why she's entering the crowded celebrity beauty market.
Mes Beauty name
Jennifer Lawrence named her hair-care company Mes after her 'mess' hair line, avoiding the second s.
“She didn’t get into why she ditched the second s”
Why Mes Beauty?
Oscar-winning actress Jennifer Lawrence seeks entry into the crowded celebrity beauty market with Mes Beauty.
“Why is an Oscar-winning actress, one of the biggest stars of her generation, seeking entry into the already very crowded celebrity-beauty market?”
Lawrence's hair style
Lawrence is known for blond locks but also for being a 'regular girl' who eats burgers and watches Bravo.
“She’s a 'regular girl' who eats burgers and watches Bravo”
Mes Beauty products
Mes Beauty launched online with a reparative mask, restyling serum, and volume mist, resembling a sex toy.
“The packaging for one of which resembles a sex toy”
Lawrence's discomfort
Lawrence admitted she’s nervous about Mes Beauty, saying it’s scary and she lacks experience in the beauty industry.
“I’m sure people are going to have a lot to say and it’s scary”
Why Lawrence?
Lawrence has 15 years of fame but feels judged more harshly than peers for starting beauty brands.
“She’s likely well-aware of how harshly fans judge celebrities for starting brands”
The key point
Oscar-winning actress Jennifer Lawrence launched a hair-care brand called Mes Beauty but struggles to explain why she's entering the crowded celebrity beauty market.
