From Slate Magazine · · 50s
Why Threads Got Unhinged
Threads' niche drama and unhinged engagement bait explain its reputation as Twitter's wilder alternative.
In brief
Threads' niche drama and unhinged engagement bait explain its reputation as Twitter's wilder alternative. Threads attracts users who post mermaid trauma and Pepsi's Wild Cherry apology, creating a platform known for extreme content. Originally reported by Slate Magazine.
Threads' Niche Drama
Threads is notorious for niche drama and unhinged engagement-bait content that defines its user base.
“The platform is notorious for niche drama and unhinged engagement-bait.”
Mermaid Trauma Discussions
Users discuss mermaid trauma, a topic that highlights Threads' extreme content environment.
“Discussions about mermaid trauma, for instance, or Pepsi having to apologize for their post about Wild Cherry.”
Pepsi Wild Cherry Apology

Pepsi faced backlash for a Wild Cherry post, showing Threads' role in public apologies.
“Pepsi having to apologize for their post about Wild Cherry.”
Threads Hosts Franchesca Ramsey
Creator Franchesca Ramsey joins host Kate Lindsay to discuss Threads' reputation and user behavior.
“host Kate Lindsay is joined by creator, podcaster, and reluctant Threads lover Franchesca Ramsey”
Threads as Twitter Alternative
Threads remains the best alternative to Twitter despite its unhinged user engagement.
“how it still manages to be the best alternative to Twitter.”
In short
Threads attracts users who post mermaid trauma and Pepsi's Wild Cherry apology, creating a platform known for extreme content.





