From Sportstar · Team Sportstar · · 1m 20s
Women's T20 World Cup 2026 Sets Record Viewership
ICC Women's T20 World Cup 2026 breaks viewership records with 471 million global viewing hours.
In brief
ICC Women's T20 World Cup 2026 breaks viewership records with 471 million global viewing hours. The 2026 ICC Women's T20 World Cup generated 471 million viewing hours, the most-watched women's T20 match ever. Originally reported by Sportstar.
Record Viewership
The ICC Women’s T20 World Cup 2026 generated 471 million viewing hours globally, the most-watched edition in history.
Outperforms 2024 Edition
The 2026 tournament outperformed its 2024 predecessor by 156 percent, generating 184 million viewing hours.
India vs Pakistan Match
India and Pakistan’s group-stage encounter in Birmingham generated 77 million viewing hours, the most-watched women’s T20 match ever.
Top Four Matches
The four highest-viewed matches include Australia vs India (54 million), South Africa vs India (51 million), Bangladesh vs India (42 million), and India vs Pakistan (77 million).
UK Economic Impact
The tournament generated USD 93.8 million in economic impact for the UK, including 13,000 jobs and 81 percent of parents reporting increased girls’ interest in cricket.
Social Impact
81 percent of girls’ parents said the tournament increased their daughter’s interest in cricket clubs, and 73 percent of women aged 16-30 agreed it changed perceptions of cricket.
ICC Leadership Statement
ICC Chairman Jay Shah called the tournament a 'powerful statement' for women’s cricket, with plans to expand opportunities globally.
The headline
The 2026 ICC Women's T20 World Cup generated 471 million viewing hours, the most-watched women's T20 match ever.
