From Startup Fortune · · 1m 10s
Amazon Blocks AI Shopping Agents
Amazon and major brands shut out AI agents from shopping and booking.
In brief
Amazon and major brands shut out AI agents from shopping and booking. Amazon blocked Meta's Muse, and brands like Yelp and airlines now require payment for AI agents to access their services. Originally reported by Startup Fortune.
Amazon blocks Meta's Muse
Amazon blocked Meta's Muse on September 20 after it began browsing without authorization.
“third-party tools that want to buy on a customer's behalf should operate openly and respect service provider decisions about whether or not to participate”
Brands refuse AI agent access
Yelp, eBay, Zillow, Pizza Hut, Adidas and airlines now require payment for AI agents to access services.
“Yelp won't let an agent pull a quote, join a waitlist or book a table unless the company behind it has paid into Yelp's formal data-licensing program”
Delta blocks AI booking
Delta actively blocks outside AI agents from booking flights.
“Delta is actively blocking outside agents from booking flights”
Booking Holdings blocks agents
Booking Holdings refuses AI agents due to inability to guarantee hotel inventory or handle transactions.
“an AI agent can plan a trip, but it can't guarantee hotel inventory, authenticate the actual traveler, convert currency, settle funds, or untangle a cancellation that cascades across three separate bookings”
Expedia partners with Muse
Expedia partnered with Meta's Muse to let agents plug directly into its booking flow.
“Expedia partnered with Meta's Muse, letting the agent plug directly into its booking flow”
ChatGPT stops in-chat transactions
ChatGPT walked back in-chat transaction completion for travel bookings in March.
“ChatGPT walked back in-chat transaction completion for travel bookings in March”
Morgan Stanley projects $385 billion
Morgan Stanley projects agent-driven purchases could reach $385 billion in U.S. digital commerce by 2030.
“Morgan Stanley projects agent-driven purchases could reach $385 billion in U.S. digital commerce by 2030”
JPMorgan blocks agents
JPMorgan Chase barred outside agents including Meta's Muse from touching customer accounts.
“JPMorgan Chase, under Jamie Dimon, barred outside agents including Meta's Muse and the $10 billion-valued startup Instinct from touching customer accounts”
The key point
Amazon blocked Meta's Muse, and brands like Yelp and airlines now require payment for AI agents to access their services.
