From Straight Arrow · · 1m 10s
Cornell 7 posts drop after LinkedIn changes
LinkedIn's new algorithm suppresses politically charged posts after Cornell fraternity sexual assault claims.
In brief
LinkedIn's new algorithm suppresses politically charged posts after Cornell fraternity sexual assault claims. LinkedIn's language-based AI model reduces reach for posts about political issues, causing creators to see fewer impressions on related content. Originally reported by Straight Arrow.
Charlsie Niemiec
Charlsie Niemiec has 19,000 followers and posts twice daily for two years.
“It doesn’t make any sense”
Cornell 7 posts
Her Cornell 7 posts stalled at 17,000 impressions despite nearly 600 engagements.
“stalled at 17,000 impressions”
Bobbi Brown post
A Bobbi Brown post reached 70,000 people with lower engagement than Cornell 7 posts.
“shown to over 70,000 people”
Blog post comparison
She shared a blog post comparing Cornell 7 posts to Disney posts with fewer likes and shares.
“fewer likes, shares and comments”
360Brew algorithm
LinkedIn changed to a language-based AI model called 360Brew that prioritizes profile experience over engagement.
“checks that the content matches the individual profile experience”
Dwell time metric
Dwell time measures how long users spend on posts without engaging, affecting algorithmic reach.
“dwell time”
Israa Alrawi
Israa Alrawi saw dips in impressions after posts mentioning Cornell 7 on Sept. 26, 27, and 30.
“impressions picking up until the (algorithm) decided otherwise”
Joshua David
Joshua David noticed posts on masculinity and sexual assault receive as few as 20 views daily.
“the next content that I put out is going to somehow suffer a little bit”
The essence
LinkedIn's language-based AI model reduces reach for posts about political issues, causing creators to see fewer impressions on related content.
