Inside the deadly world of looksmaxxing

What is looksmaxxing?

Looksmaxxing is an online subculture promoting extreme measures to maximize physical appearance. It includes risky practices like using trenbolone, an illegal livestock steroid, and DNP, a toxic fertilizer that can cause deadly side effects.

The motto of Tony Huge

Tony Huge, a prominent looksmaxxing figure, uses the motto "A day natty is a day wasted." In his lingo, natty means natural, or refraining from heavy supplement regimens.

“A day natty is a day wasted.”

Filmmaker Stacey Lee's new series

Filmmaker Stacey Lee released Get Huge: Looksmaxxing to Death on November 10 on Hulu and Disney Plus. The three-part series examines the looksmaxxing movement and investigates deaths within the community.

Why looksmaxxing appeals

Lee says looksmaxxing begins with a basic human need for connection, belonging, and being seen and respected. But she notes the goalposts move, leaving practitioners unable to feel complete.

Tony Huge's background

Tony Huge, a former bankruptcy lawyer, founded Enhanced Athlete in 2013 as a YouTube channel discussing anabolic compounds and muscle-building techniques. In 2016 he expanded it to a supplement company selling unapproved performance-enhancing drugs.

Enhanced Athlete's legal trouble

The FDA raided Enhanced Athlete following a criminal investigation into unapproved SARMs and chemicals. CEO Scott Cavell was arrested for selling fertilizer as an enhancement and served three years in prison. Huge was not indicted.

Huge moves to Thailand

After the raid, Huge relocated to Pattaya, Thailand, where drug laws are more relaxed. His YouTube channel was banned in 2023, but he maintains nearly one hundred seventy five thousand Instagram followers.

Huge's appeal to followers

Lee says Huge offered community, a father figure, and a blueprint for life. He maintains eight to ten girlfriends at any time who manage his household, food, supplements, laundry and cleaning.

Leo Longevity's death

Leo Longevity, a biohacker known for penis enhancement videos, moved to Huge's Thailand compound in 2022 to create content together.

Leo's autopsy findings

According to sources close to Pattaya police, Leo Longevity's autopsy indicates his fatal injuries were caused by another person. The investigation remains open with no suspect identified. Huge has denied involvement.

Other suspicious deaths

Nick Weisser, Huge's IT guy, allegedly attempted to blackmail him and was found dead weeks later.

More disappearances and deaths

Coach Trevor disappeared in 2022. Scott Cavell, Enhanced Athlete's CEO, was found dead in a hotel in 2024 with no official cause released. Super Beast believes Cavell was killed but stops short of naming who.

Connor Murphy's death

Connor Murphy, a rising looksmaxxer who joined Huge's circle in early 2023, died by drowning in his backyard lake in Thailand on July seventh, twenty twenty-six.

Huge targets younger audiences

Huge traveled to Las Vegas for a bodybuilding show to meet looksmaxxers as young as thirteen, concerned about losing influence to younger figures like Clavicular and Androgenic.

The danger of unverified claims

Lee warns that looksmaxxers need not verify what they claim to take.Clavicular, the most popular looksmaxxer, says he uses meth to maintain his physique.

AI and the future of looksmaxxing

Lee expresses concern about rising AI use in looksmaxxing content. Huge's team regularly produces AI-generated content. She worries that even if Huge disappears, AI tools could allow him to live forever on the internet.

“If the humans stop, do the machines carry it on?”