From creators to founders

Marianna Hewitt and Lauren Ireland built communities as creators around a distinct aesthetic and point of view before becoming founders.

The Jet Lag Mask breakthrough

Their category-defining product, the Jet Lag Mask, became the foundation for Summer Fridays and demonstrated their ability to turn audience insight into something bigger.

Expanding without losing focus

Since the Jet Lag Mask, they have expanded across multiple categories while maintaining the clarity that made Summer Fridays resonate in the first place.

Building a top U.S. beauty brand

Summer Fridays became one of the top beauty brands in the U.S. by many metrics through a strategy of feeling both aspirational and deeply connected to its community.

Competitive advantage through trust

Building a great brand hinges on the ability to create trust. Hewitt and Ireland turned their relationship with consumers into a competitive advantage.

“Building a great brand hinges on the ability to create trust.”

Defining the next generation

Through their leadership and evident care, Marianna and Lauren are helping define what the next generation of founders looks like.