From TIME · Sacha Baron Cohen · · 1m 20s
Sacha Baron Cohen on Satire's Power
Satire exposes prejudice and extremism, but social media and AI have made it more vital than ever.
In brief
Satire exposes prejudice and extremism, but social media and AI have made it more vital than ever. Sacha Baron Cohen argues that satire remains crucial for exposing prejudice and extremism in today's polarized world. Originally reported by TIME.
My First Satire Experience
At age 8, I saw Monty Python’s Life of Brian in a London cinema with my brothers.
The Bouffon Tradition
Bouffons, societal outcasts who mocked rulers, have been satirists since 11th century France.
Satire's Historical Impact

Aristophanes, Juvenal, and Lenny Bruce all used satire to challenge power, though critics dismissed them.
Ali G's Purpose
Ali G exposes prejudice by making powerful people answer questions they don't expect.
Borat's Legacy
Borat, an antisemitic journalist, exposes Jew hatred, xenophobia, and casual racism.
Satire's Modern Threats

Social media and AI have amplified prejudice, making satire more vital than ever.
The Rise of Extremism
Racism against Jews has increased from 2% of US population to 70% of hate crimes.
Political Violence
One-fifth of Americans support violence to save the country, according to a recent survey.
Satire's Role Today
Satire helps sound the alarm about extremism and conspiracy theories in polarized times.
The Solution
We must treat everyone with respect to stop hate and build pluralistic democracies.
What matters most
Sacha Baron Cohen argues that satire remains crucial for exposing prejudice and extremism in today's polarized world.




