From Taste of Home · Hayley Schueneman · · 1m 30s
Heinz launches spicy and pickle ketchup flavors
Two new ketchup varieties tap into major food trends just in time for football season.
In brief
Two new ketchup varieties tap into major food trends just in time for football season. Heinz is releasing Simply Spicy and Simply Pickle ketchups at the end of September for $3.99 per 13.5-ounce bottle, riding waves of consumer demand for spicy foods and pickle-flavored products. Originally reported by Taste of Home.
Heinz doubles down on ketchup innovation
The condiment giant is launching two new flavors inspired by major food trends: Simply Spicy and Simply Pickle. Both hit stores nationwide at the end of September.
Simply Spicy brings heat to your plate
The first flavor combines red ripe tomatoes, spices and real jalapenos for a bold kick. It works on scrambled eggs, burgers, chicken, fries and anywhere you'd normally use regular ketchup.
Simply Pickle taps briny flavor trend
The second variety combines Heinz's signature tomato base with bright and briny pickle flavor. It's perfect for pickle lovers who want extra tang on sandwiches, hot dogs and more.
Spicy foods dominate consumer preferences
According to Heinz, 95% of consumers reported eating hot or spicy foods this year. The spicy ketchup directly responds to this massive appetite for heat.
Pickle products surge past 30% growth
Sales of pickle-flavored products have grown more than 30% year over year, making Simply Pickle ketchup a timely entry into a booming category.
Available now for tailgate season
Both flavors arrive at retailers nationwide at the end of September in 13.5-ounce bottles for $3.99. Perfect timing for football season and game-day gatherings.
What matters most
Heinz is releasing Simply Spicy and Simply Pickle ketchups at the end of September for $3.99 per 13.5-ounce bottle, riding waves of consumer demand for spicy foods and pickle-flavored products.
