From TechCrunch · Ivan Mehta · · 1m 10s
Amazon brings Alexa+ to India with Hindi support
The upgraded conversational assistant can switch between English and Hindi mid-sentence and handle complex tasks.
In brief
The upgraded conversational assistant can switch between English and Hindi mid-sentence and handle complex tasks. Alexa+ launches in India with bilingual support, free for Prime members after testing, ₹2,000/month for others. Originally reported by TechCrunch.
Alexa+ arrives in India
Amazon's upgraded conversational assistant launches in India with Hindi support. It can hold longer conversations and maintain context throughout.
Early access, then paid
The feature is free during early testing. After that, Prime customers get it free while non-Prime users pay ₹2,000 monthly ($20.85).
Bilingual and more capable
Alexa+ has a more expressive voice and handles complex multi-step tasks like ordering groceries from Amazon Now. Users can switch between English and Hindi mid-sentence.
Deep local integration
The assistant connects with Indian services including Swiggy, Zomato's District, TripAdvisor, MakeMyTrip, EazyDiner, Amazon Music, and JioSaavn.
Tapping 600 million speakers
Amazon first brought Alexa to India in English in 2017, adding Hindi in 2019. The country has over 600 million Hindi speakers.
Global rollout continues
Amazon announced Alexa+ in 2025 and launched it in the U.S. in 2026. This year it expanded to the U.K., Canada, Brazil, Mexico, Italy, and Germany.
The big picture
Alexa+ launches in India with bilingual support, free for Prime members after testing, ₹2,000/month for others.
