From TechCrunch · Lucas Ropek · · 1m 20s
Apple explores screen-less fitness tracker to rival Whoop
Apple is investigating a fabric band fitness tracker that could compete with the ten-billion-dollar valuation startup Whoop.
In brief
Apple is investigating a fabric band fitness tracker that could compete with the ten-billion-dollar valuation startup Whoop. Apple is exploring a new form factor for fitness tracking beyond its Apple Watch, targeting the growing market for simple health monitoring bands. Originally reported by TechCrunch.
Apple explores screen-less fitness band
Apple is investigating a thin fabric band with a sensor-equipped computing module to compete with Whoop, the fitness startup valued at ten billion dollars.
Early stage technology investigation
Bloomberg reports Apple is conducting a technology investigation, an exploratory effort to decide whether to fully develop and release the product. Multiple prototypes have already been built.
Not arriving until 2028 at earliest
The device would not be released until at least twenty twenty-eight, giving Apple time to refine the technology and assess market demand.
Different form factor from Apple Watch
Apple already sells the Apple Watch, which tracks workouts, heart rate, and sleep. The new band would offer a simpler alternative similar to Whoop's approach to health monitoring.
Apple in transition with new leadership
Tim Cook stepped down as CEO in August to become executive chairman, with John Ternus taking over. The company faces rising costs from memory shortages but plans new devices including a foldable phone and tablets.
Here's the gist
Apple is exploring a new form factor for fitness tracking beyond its Apple Watch, targeting the growing market for simple health monitoring bands.
