From TechCrunch · Sarah Perez · · 2m
Meta's Muse hits 3.4 million downloads
Meta's new AI app Muse has surged to 3.4 million downloads since launch, fueled by Meta Connect announcements and strong early reviews.
In brief
Meta's new AI app Muse has surged to 3.4 million downloads since launch, fueled by Meta Connect announcements and strong early reviews. Meta's AI app Muse reached 3.4 million downloads by September 25, 2026, driven by Meta Connect promotion and strong reviews of its design and capabilities. Originally reported by…
Muse launches to strong reviews
Meta's new AI app Muse has surged in downloads since its September 8 launch, fueled by Meta Connect promotion and strong early reviews praising its polished design and capable AI model.
Download numbers climb rapidly
Muse surpassed 2.5 million downloads by the start of the week and reached 3.4 million by Thursday, according to market intelligence firm Sensor Tower. Other firms report varying estimates.
Meta Connect brings new features
At Meta Connect, Meta announced upcoming Muse features including video chat with the Muse avatar, computer use support on Mac, a dedicated email address, more partners and connectors, and smart glasses integrations.
Muse outpaces rival AI apps
In its first two weeks, Muse averaged fifty-five percent day-over-day download growth. ChatGPT averaged twenty-four percent in its first ten days. Download growth for Claude and Grok declined during their respective launches.
Muse tops app store rankings
On Friday, September 18, Muse climbed to the top of the U.S. App Store and has retained its ranking since. It reached the top spot on Google Play Store on September 19 and remains there today.
Meta's targeted promotion strategy
Meta is marketing Muse to existing Facebook and Instagram users, but differs from its Threads approach by building promotional units showcasing what the AI agent can do for each user specifically.
House ads dominate Meta properties
Meta rolled out house ads promoting Muse on September 9. Within ten days, Muse received the majority of house advertising promotions across Meta's properties, ahead of Facebook, Instagram, and WhatsApp.
Ads account for minority of growth
By Tuesday, September 22, Muse ranked among the top ten brands by advertising spend. However, ads promoting the app only account for six percent of ad impressions from launch through September 19.
The short version
Meta's AI app Muse reached 3.4 million downloads by September 25, 2026, driven by Meta Connect promotion and strong reviews of its design and capabilities.
