From TechCrunch · Sarah Perez · · 1m 50s
Meta's Muse is crushing ChatGPT's mobile launch
Meta's new AI app Muse has already outpaced ChatGPT's early downloads and daily active users in comparable markets.
In brief
Meta's new AI app Muse has already outpaced ChatGPT's early downloads and daily active users in comparable markets. Muse's strong early performance suggests Meta's cross-promotion strategy and multi-platform availability give it a significant advantage over ChatGPT's iOS-only launch. Originally reported by TechCrunch.
Muse crushes ChatGPT's first 12 days
Meta's new AI app Muse has been downloaded 1.8 million times on iOS in the U.S. and Canada during its first 12 days, compared to ChatGPT's 1.3 million in the same period and markets.
Daily active users tell the same story
Muse has 642,000 daily active users in the U.S. compared to ChatGPT's 231,000 at the same stage. Even on iOS alone, Muse leads with 359,000 daily users.
Different launch strategies make comparison tricky
ChatGPT launched globally on iOS only, while Muse is available on both iOS and Android but only in the U.S. and Canada. Apptopia narrowed its comparison to iOS in those two countries to make the data apples-to-apples.
Muse jumped to number one on App Store
Muse started as the number two app on the U.S. App Store after launch but has now climbed to number one, surpassing ChatGPT. It has seen 2.8 million total installs globally in its first 12 days.
Meta's cross-promotion machine is powerful
Meta leveraged its massive user base by integrating Muse with Instagram, Facebook, and WhatsApp. Over 95% of Muse users are also Facebook users, and 63% use Instagram.
Threads proved Meta's playbook works
Meta used the same cross-promotion strategy to launch Instagram's Threads, which now has over 500 million users. Muse is likely to receive similar heavy marketing and integrations across Meta's apps.
These are estimates, not official figures
Apptopia's numbers are third-party estimates and don't have direct access to Meta's internal data. Meta has not yet shared public figures about Muse's early adoption.
The main idea
Muse's strong early performance suggests Meta's cross-promotion strategy and multi-platform availability give it a significant advantage over ChatGPT's iOS-only launch.
