Natura launches Interface ring

AI startup Natura unveiled Interface, a ninety nine dollar smart ring that lets users control AI agents with a finger press, capture thoughts, and complete tasks without their phone.

Ring also tracks health metrics

Interface doubles as a health tracker, monitoring heart rate, HRV, sleep, and activity. The ring is designed for the era of AI agents, combining both health and AI capabilities.

Founded by Carlo Edoardo Ferraris

Natura was founded by Carlo Edoardo Ferraris, who previously founded tech accessories company Rolling Square. After years building consumer hardware, he became convinced AI needed a new interface.

Connects to multiple AI services

At launch, Interface will connect with Meta's Muse, Instinct, Grok Bot, Claude, ChatGPT, and more. Users can specify which AI agent handles particular tasks.

Why a ring instead of earbuds

Natura's first product was HumanPods, AI-enabled earbuds. The company evolved to believe people need access to AI agents twenty four seven. Ferraris said the ring form factor is perfect because you never take it off.

“You don't want to have even one hour of your day where you cannot access them.”

Everyday use cases for Interface

Users could ask the ring to track workouts, check their schedule, reorder shampoo, control smart home devices, record meetings, or send notes to co-workers. Responses come through headphones, iPhone Live Activity, or the NatureOS app.

Ferraris sees ring replacing screens

Ferraris believes most computer tasks will eventually be handled through AI agents. He sees the ring replacing tasks like filling forms, messaging, finding files, and drafting presentations with voice requests.

“Ultimately, the main interface between users and technology is going to be the ring.”

Pricing and subscription model

Interface launches at ninety nine dollars, with Natura planning to raise the price later. After an initial three to six month free period, the company will charge a nine dollar monthly subscription fee.

Battery life and health features

The ring lasts six to twelve days on a full charge depending on usage and takes one hundred minutes to fully recharge.

How Interface differs from competitors

The smart ring market includes health focused offerings from Oura, Ultrahuman, and RingConn, plus AI focused ones from Pebble and Vocci.

Preorders and shipping timeline

Preorders for Interface are expected to open next month, with shipping slated for December or January. The company aims to get the device into people's hands to build usage and create demand.