From TechCrunch · Sarah Perez · · 1m 30s
Prime Video wants Gen Z's news habit
Amazon is putting short news clips inside Prime Video, chasing the audience that already gets its headlines from TikTok.
In brief
Amazon is putting short news clips inside Prime Video, chasing the audience that already gets its headlines from TikTok. Streamers can copy the clip length, but Gen Z picked short-form news for how raw it feels, not how short it is. Originally reported by TechCrunch.
Prime Video adds news clips
Amazon announced Monday that Prime Video is expanding its news coverage with on-demand short clips covering local and national stories.
“Amazon Prime Video is coming after TikTok with the addition of short-form news clips.”
Living room first, phone next
The clips launch on TVs and other living room devices. Web and the Prime Video mobile apps are coming soon.
Free, no Prime needed
Clips sit in the app's News destination under Trending Topics and Local News carousels, alongside existing coverage that any U.S. viewer can watch without a subscription.
Vertical video still unclear
Amazon would not confirm whether the mobile clips will be shot vertically, only that they count as short-form content on iOS and Android.
Chasing Gen Z without a feed
Amazon has no social app of its own, so it is bolting short video onto Prime Video to reach young viewers who follow news creators on TikTok, Instagram, and YouTube Shorts.
Length is not the draw
Pew findings suggest young news consumers want content that feels unpolished, not just brief. Peacock, HBO Max, Netflix, and Disney+ all added clips this year, betting on the same shorter format.
“feels organic, not over-produced”
In short
Streamers can copy the clip length, but Gen Z picked short-form news for how raw it feels, not how short it is.
