From TechCrunch · Sarah Perez · · 1m 40s
Roku Labs turns your TV into a testing ground
Roku is letting U.S. customers try experimental apps on their TVs to compete with Google and Amazon's smarter devices.
In brief
Roku is letting U.S. customers try experimental apps on their TVs to compete with Google and Amazon's smarter devices. Roku is building its own first-party apps to keep users engaged and compete with AI-powered rivals like Google and Amazon. Originally reported by TechCrunch.
Roku Labs launches for U.S. users
Roku unveiled a new Labs hub on its Home Screen that gives U.S. customers access to experimental apps still in development. The company is using its TV platform as a testing ground for new features.
First apps include weather, stocks, and games
The initial lineup features a weather tracker, stock ticker, and Roku Dash, a game where players fly a UFO across Roku City, a neon-themed screensaver with pop culture references and ads.
Roku competes with Google and Amazon
Roku is investing in first-party apps to keep users engaged and compete with more advanced AI-powered devices from Google and Amazon, which have Gemini and Alexa assistants.
Personalized Home Screen expands globally
Roku's updated Home Screen with region-specific content and tailored suggestions is now available in Mexico and Brazil. The Voice assistant can also answer weather questions.
Streaming bundles arrive in two markets
Roku is offering bundled subscriptions in the U.S. and Mexico that let customers mix-and-match plans from services like AMC Plus, Fox ONE, Hallmark Plus, Howdy, and Starz at lower prices than buying individually.
Roku opens remote software to developers
Roku is open-sourcing Roku LT OS, the software that powers its remote, inviting outside developers and makers to build their own applications and devices on the platform.
What to remember
Roku is building its own first-party apps to keep users engaged and compete with AI-powered rivals like Google and Amazon.
