The problem with how we learn

Students have short attention spans and prefer scrolling to reading textbooks. ScrollEd thinks the solution isn't to stop scrolling, but to make textbooks scroll like TikTok.

How ScrollEd works

The app converts any text file into a vertical feed with AI-generated videos, audio, and text. Swipe up for new topics, swipe sideways to go deeper, and take quizzes at the end.

Meeting students where they are

Co-founder Utsav Gupta says younger generations only engage with short-form vertical content. ScrollEd makes going deeper as easy as swiping to the next video.

“A short video can make you curious; following that curiosity can mean searching for another explanation or leaving the app.”

The founders' origin story

Utsav Gupta and his wife Rebecca Neff, both Stanford and University of Pennsylvania students, bootstrapped ScrollEd after feeling dissatisfied with doomscrolling before bed.

Three revenue streams

ScrollEd uses a freemium model with a free consumer feed, paid Pro subscriptions, and annual institutional licenses that include engagement data and lesson progress reports.

What's next for ScrollEd

The startup is launching its consumer business at TechCrunch Disrupt in October, while building its lesson library and developing pilots with educational institutions.

The bigger vision

ScrollEd is building infrastructure to let educators assess individual learners and adapt to their needs. The ambition is a social network that's better for you.

“The ambition is a social network that's better for you.”