From TechCrunch · Ivan Mehta · · 1m 10s
Threads rolls out podcast promotion tools
Meta's social network adds features to help creators share shows and engage listeners.
In brief
Meta's social network adds features to help creators share shows and engage listeners. Threads is positioning itself as a discussion hub for podcasters without hosting audio, competing with X's creator-focused features. Originally reported by TechCrunch.
Threads adds podcast tools
Meta is rolling out features that let podcast creators promote shows, grow audiences, and engage listeners on Threads.
Competing with X's strategy
X has been pushing creators to post videos and podcasts directly for revenue. Threads wants to be a discussion hub without hosting audio.
Profile cards and episode links
Creators get podcast profile cards and banners. Episode links appear as tappable cards in posts for easy listening.
Transcripts and guest tagging
Hosts can post episode transcripts for reading along. They can tag guests, which displays a related card, and users can save posts for later.
Reminders and engagement insights
Threads sends reminders when new episodes drop. Creators get metrics like views over time by followers and non-followers.
Closing in on X's user base
Threads reached 500 million active users in June, nearly matching X's numbers after rolling out podcast features last year.
What to remember
Threads is positioning itself as a discussion hub for podcasters without hosting audio, competing with X's creator-focused features.
