X launches video clipping tool for creators

X's latest push for influencers

X announced a clipping tool on Monday designed to attract social media talent. The feature lets users trim longer videos into short clips for posting.

How clipping works on X

Users can grab their favorite moment from any video, add their take, and post it without leaving X. Every clip includes a link back to the original video.

“Grab your favorite moment from any video, add your take, and post it without leaving X”

Earning from clips on X

Both creators and clippers can earn from views on clips through X's Original Content Rewards program. The program pays out based on specific levels of audience engagement.

Why clipping matters

Clipping is a technique where longer videos are spliced into short clips and posted to engage more viewers and derive more ad revenue. Influencers often pay firms to handle this.

X's broader creator strategy

X has expanded creator features over recent years. In March it added exclusive threads behind paywalls, and in July it launched a livestreaming studio with one million dollars for live creators.

Long-form video on X

X introduced long-form videos in two thousand twenty-two when the site was still known as Twitter. They have since taken off on the platform as X competes with YouTube.