From TechRadar · · 2m
Bose launches two new open earbuds to challenge Shokz
Bose releases upgraded flagship earbuds and a cheaper alternative to compete in the fast-growing open earbud market.
In brief
Bose releases upgraded flagship earbuds and a cheaper alternative to compete in the fast-growing open earbud market. Bose now offers open earbuds at two price points: the premium Ultra Open Earbuds 2nd Gen at £299.95 and the affordable Sport Open Earbuds at £179.95, giving customers more choice as competition heats…
Bose doubles down on open earbuds
Bose unveiled two new open earbud models to compete in a rapidly growing market. The Ultra Open Earbuds 2nd Gen launches October 1 at £299.95, while the cheaper Sport Open Earbuds arrive October 15 at £179.95.
Ultra Open Earbuds get refined
The 2nd Gen Ultra models keep the angular design but add better hold, an easier-to-open case with feet, higher volume, longer battery life, and improved bass response.
TrueSpatial audio improves spatial sound
The Ultra 2nd Gen features Bose's TrueSpatial audio, an upgrade from Bose Immersive Audio that delivers better spatial audio during exercise.
Sport Open Earbuds offer budget option
The Sport Open Earbuds ditch the angular design for a standard curvy clip style. They cost £179.95 and likely skip premium features like TrueSpatial Audio to hit the lower price point.
Sport Open has better durability rating
The Sport Open Earbuds feature an IP54 rating, making them more water-resistant than the Ultra's IPX4 rating. However, battery life is slightly shorter at 7 hours.
Bose targets Shokz's market share
Shokz recently took the top spot in open earbud rankings with the OpenDots 2. Bose's two-tier strategy aims to reclaim ground by offering options at different price points.
Original Ultras still discounted at Amazon
The original Bose Ultra Open Earbuds are selling for just $200 on Amazon in the US, a $100 discount. This makes them a better budget option than the new Sport Open Earbuds.
Sport Open likely to be more popular
Despite missing premium features, the Sport Open Earbuds will probably outsell the Ultra 2nd Gen because most users won't need fancy tools if they're saving £120.
At a glance
Bose now offers open earbuds at two price points: the premium Ultra Open Earbuds 2nd Gen at £299.95 and the affordable Sport Open Earbuds at £179.95, giving customers more choice as competition heats up.
