Nine in ten VMware customers eyeing the exit

Broadcom's licensing changes have 90% of VMware customers considering alternatives, but migration proves far harder than switching vendors.

Oct 8, 2026

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Nine in ten VMware customers eyeing the exit

Broadcom's licensing changes have 90% of VMware customers considering alternatives, but migration proves far harder than switching vendors.

In brief

Broadcom's licensing changes have 90% of VMware customers considering alternatives, but migration proves far harder than switching vendors. Ninety percent of VMware customers are considering switching vendors due to Broadcom's increased licensing costs, though most face barriers to actually leaving. Originally…

Ninety percent want out

A study by Rimini Street found ninety percent of VMware decision-makers are considering alternatives purely based on licensing costs under Broadcom ownership.

Broadcom's licensing changes bite

Ninety percent of those considering leaving cite higher licensing costs. Fifty-four percent are unhappy with the end of support for perpetual licenses.

But most aren't actually leaving

Despite clear dissatisfaction, forty-eight percent of existing perpetual licence customers have no plans to move away from VMware Cloud Foundation.

Migration barriers are real

Three in five businesses are considering multi-hypervisor strategies, but face obstacles: operational complexity at forty percent, managing multiple vendors at thirty-eight percent, and security concerns at thirty-seven percent.

Reducing single-vendor dependency

Unisphere lead analyst Joe McKendrick said the shift reflects enterprises trying to reduce dependency on a single provider, not simply replacing one vendor with another.

“The shift for current VMware users is not simply about replacing one vendor with another.”

Third-party support gains traction

One in five VMware customers are already using third-party support instead of migrating entirely. McKendrick noted this balances support for existing environments with new investments in resilience and security.

What matters most

Ninety percent of VMware customers are considering switching vendors due to Broadcom's increased licensing costs, though most face barriers to actually leaving.

Read the original on TechRadar

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