Salesforce commits to UK skills mission

Salesforce UK&I CEO Zahra Bahroloumi says the company remains committed to training and upskilling workers regardless of government changes. The company is staying true to its mission to invest in people across the country.

“we're not stopping, we remain true to our mission”

Six billion dollar UK investment plan

Salesforce committed $6 billion to invest in the UK through 2030, supporting the government's goal to train 10 million workers by that year. The company outlined this bold vision in June 2026.

Closing the AI literacy gap

Salesforce's Trailblazer program aims to close the AI literacy gap across the UK. The initiative helps workers understand and use AI technology effectively in their roles.

Doubling UK hiring and apprenticeships

Salesforce is experiencing a surge in hiring, doubling its forward-deployed engineer team in the UK. The company is also expanding apprenticeships and graduate opportunities, aiming to double team size within six months.

“This is our opportunity to reinvest in the next generation.”

Repatriating jobs from offshore

Bahroloumi wants to see more jobs brought back to the UK from low-cost offshore locations. She argues that automation can create UK jobs while maintaining or increasing capacity compared to overseas operations.

“why can I not create a hundred jobs in the UK and still do 300 plus worth of capacity?”

AI automation expands human capacity

Bahroloumi believes AI technology can automate routine tasks while augmenting human capabilities. This approach allows organizations to expand their workforce capacity without proportional cost increases.

“this technology and our platform can work and automate jobs, and augment jobs, and expand human capacity”

UK positioned for AI-enabled future

Bahroloumi sees the UK as an empowered market with significant growth potential in the AI era. She believes the country has the talent and capability to lead in automation and job creation.

“We need more talent”