From TechRadar · · 1m 20s
Smeg made an air fryer you can leave on the counter
Smeg's 7-in-1 fryer bets that the ugliest appliance in your kitchen doesn't have to be.
In brief
Smeg's 7-in-1 fryer bets that the ugliest appliance in your kitchen doesn't have to be. Air fryers have stopped being a plastic box you hide, and steam versions do far more than crisp chips. Originally reported by TechRadar.
Air fryers are usually ugly
Most air fryers are black plastic boxes that get shoved in a cupboard between uses. Smeg is going after the people who refused to buy one on looks alone.
Smeg brings its retro look
Smeg built its name on pastel fridges and toasters that earn counter space. The new fryer gets the same treatment, styled to sit out rather than hide.
“Smeg's gorgeous new 7-in-1 fryer might change your mind”
Seven functions, one box
It is a 7-in-1, so air frying is only one job on the list. That is the pitch for small kitchens: one appliance instead of a shelf of single-taskers.
Steam is the optional upgrade
There is a steam version too, and steam is what stops chicken and bakes drying out under fast hot air. It widens the machine from crisping to proper cooking.
“optional steam tech means it's super-versatile too”
Style now sells appliances
Ninja and Philips compete on baskets and wattage. Smeg is competing on whether you want to look at the thing every day, which is a real reason people buy.
At a glance
Air fryers have stopped being a plastic box you hide, and steam versions do far more than crisp chips.
