From TheWrap · Kayla Cobb · · 40s
Instagram Launches Longform Video Feature
Instagram's new longform video feature aims to challenge YouTube's dominance but faces major hurdles.
In brief
Instagram's new longform video feature aims to challenge YouTube's dominance but faces major hurdles. Instagram introduced a 90-minute video feature to compete with YouTube but must overcome YouTube's strong TV viewership share. Originally reported by TheWrap.
Instagram Announces Features
Instagram launched a longform video feature allowing creators to upload horizontal videos up to 90 minutes long.
YouTube Dominates TV Viewership
YouTube accounts for 15.8% of U.S. TV usage in August, more than twice Netflix's viewership and all of Disney's TV properties combined.
Instagram Targets YouTube Market
Instagram aims to cut out the middleman by offering creators a direct path to YouTube's lucrative platform through its longform feature.
The main idea
Instagram introduced a 90-minute video feature to compete with YouTube but must overcome YouTube's strong TV viewership share.
