From TheWrap · Tess Patton · · 40s
Netflix Ads Behind Target, Long Road Ahead
Netflix co-CEO Greg Peters admits ad business lags behind growth targets with long-term gains expected.
In brief
Netflix co-CEO Greg Peters admits ad business lags behind growth targets with long-term gains expected. Netflix co-CEO Greg Peters says ad business is behind year's growth targets but remains confident in long-term gains. Originally reported by TheWrap.
Netflix co-CEO Greg Peters
Netflix co-CEO Greg Peters admitted that Netflix’s advertising business is behind on its ambitious growth target for the end of year.
“our ads business has delivered really impressive growth since weve launched and we do see a long road of continued growth ahead of us”
Growth Targets
Peters said Netflix set big growth targets for its ad business this year with an aggressive product roadmap.
“we set big growth targets for our ads business this year we established an aggressive product roadmap that was consistent with that strategy”
Current Status
Netflix’s ad business is currently a bit behind its aggressive target for the year but long-term gains are expected.
“we are currently a bit behind our aggressive target for the year”
The headline
Netflix co-CEO Greg Peters says ad business is behind year's growth targets but remains confident in long-term gains.
