From The Athlete Lifestyle On SI · · 1m 20s
Tom Brady's $68,400 Rolex Steals Game Day Show
Tom Brady shows off $68,400 Rolex before Bears-Falcons game.
In brief
Tom Brady shows off $68,400 Rolex before Bears-Falcons game. Tom Brady shared a $68,400 Rolex Land-Dweller 40 watch on Instagram before the Bears-Falcons game. Originally reported by The Athlete Lifestyle On SI.
Tom Brady's Game Day Appearance
Tom Brady returned to the FOX broadcast booth for the Chicago Bears' matchup against the Atlanta Falcons on Sunday, Oct. 18, 2026.
Brady Shares $68,400 Rolex
Brady posted a close-up photo of his ice-blue Rolex Land-Dweller 40 watch on Instagram Stories, revealing it costs more than many Americans make in a year.
Rolex Model Details
The watch is a Rolex Land-Dweller 40, reference 127336, with a platinum case, ice-blue dial, honeycomb pattern, and flat Jubilee bracelet.
Price and Value
The Rolex Land-Dweller 40 retails for $68,400, according to Rolex's listed pricing, and is not the most expensive watch Brady has worn this season.
Brady's Watch Tradition
Since joining FOX as an NFL analyst, Brady has shared photos of his high-end timepieces before each Sunday game.
Recent Watch Selections
Brady recently wore a Patek Philippe chronograph valued at $160,000 and a Rolex Daytona Cosmograph 'Orange Sapphire' priced at $300,000.
Brady's Luxury Watch Collection
Brady's growing collection of luxury watches has become an unexpected part of his post-playing career.
Game Outcome
Chicago defeated Atlanta 31-23 in the Bears-Falcons game on Sunday, Oct. 18, 2026.
The short version
Tom Brady shared a $68,400 Rolex Land-Dweller 40 watch on Instagram before the Bears-Falcons game.
