Brazil fell for Lamar Jackson from afar

Brazilian fans grew Lamar Jackson’s following without Jackson knowing it, starting in 2024.

“Brazil? Man, that’s dope. I gotta go to Brazil.”

Jackson’s viral response

Jackson’s surprise comment went viral, with fans writing 'Come to Brasil and Brasil te ama' in comments.

“Brazil? Man, that’s dope. I gotta go to Brazil.”

Ravens play first NFL game in Rio

The Ravens will play the Dallas Cowboys in Rio de Janeiro on Sunday, the first NFL game ever held in the city.

NFL growing in Brazil

The NFL has 35 million fans in Brazil, with social media driving interest and growth.

Ravens fanbase in Brazil

Ravens fans in Brazil see Jackson’s unpredictability as a 'jogo bonito' like Ronaldinho and Neymar.

Ravens marketing strategy

The Ravens monitor fan accounts, locations, and jersey sales to track Brazil fanbase growth.

Ravens and Cowboys competition

The Ravens will compete with the Cowboys for fans in Rio de Janeiro, Brazil.

Global Market Program teams

The Eagles, Patriots, Dolphins, and Lions have Global Market Programs in Brazil after the first game.

Ravens market expansion

The Ravens may add Brazil as a market after the game, with 80% of fans expected to be first-timers.

Jackson’s perspective

Jackson said, 'This is America. That’s Brazil. So we’ll see.'

“This is America. That’s Brazil. So we’ll see.”

Ravens fan expectations

Santos believes Ravens fans will outnumber Cowboys fans in Rio de Janeiro.

Ravens market strategy

The Ravens will monitor Brazil as a potential market, with 41% of NFL fans in Brazil not attached to a team.