From The Boston Globe · · 1m 10s
Patriots Play Germany's Novemberfest
Patriots face Lions in Munich as NFL expands German fanbase.
In brief
Patriots face Lions in Munich as NFL expands German fanbase. Patriots aim to win Sunday's game against Lions to maintain dominance in Germany's growing NFL market. Originally reported by The Boston Globe.
Patriots fans in Munich
Hundreds of fans chanted 'Let’s go Pats!' and 'Yankees suck!' at Augustiner Stammhaus.
“I knew we had fans in Germany, but I didn’t know we had this many.”
Novemberfest in Munich
The NFL’s German fans celebrate with Patriots-Lions game at Allianz Arena.
NFL’s German market
Germany has 20 million football fans, 3.5 million described as 'avid' fans.
Patriots’ early advantage
Patriots were dominant in early 2010s with Sebastian Vollmer as first German Super Bowl winner.
German fan growth
Rene Zeigert discovered NFL at 2 a.m. and now watches games at 7 and 10 p.m. on Sundays.
Marketing expansion
Patriots expanded marketing to Switzerland and Austria with flag football field in Dusseldorf.
Patriots’ recent loss
Patriots lost 45-27 to Packers last week, dropping to 2-8 in Bill Belichick’s final season.
Patriots’ goal
Patriots aim to win Sunday’s game to maintain brand dominance in Germany’s NFL market.
In short
Patriots aim to win Sunday's game against Lions to maintain dominance in Germany's growing NFL market.
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