From The Drive · Joel Feder · · 50s
Audi Returns to Physical Controls
Audi says touchscreens have peaked; physical buttons return to cars.
In brief
Audi says touchscreens have peaked; physical buttons return to cars. Audi will reintroduce physical controls like climate buttons and door toggles in upcoming models after claiming touchscreens have reached their limit. Originally reported by The Drive.
Quick answers
- Why physical controls?
- Audi says touchscreens are too complex for drivers and need to be simpler.
- What is the key takeaway from Audi Returns to Physical Controls?
- Audi will reintroduce physical controls like climate buttons and door toggles in upcoming models after claiming touchscreens have reached their limit.
Audi says touchscreens peaked
Audi claims touchscreens have reached their limit in cars and physical controls are returning.
“I think we've again gone as far as we will possibly go”
Physical controls coming back
Audi will add climate buttons and door toggles to existing models like the Q7 and Q9.
“We're gonna actually go ahead and apply some of these principles to our existing interiors”
New design philosophy
Audi's Radical Next design focuses on clear, intuitive controls for drivers.
“We're looking at sort of the right placement of the right controls”
Why physical controls?
Audi says touchscreens are too complex for drivers and need to be simpler.
“The technology is always yielding the right effect and it's in the right place for the consumer”
Next generation models
Audi will implement physical controls in the next generation of cars by 2027.
“We're looking at sort of the right placement of the right controls”
The main idea
Audi will reintroduce physical controls like climate buttons and door toggles in upcoming models after claiming touchscreens have reached their limit.
