From The Drive · Joel Feder · · 50s
Cadillac Blackwing No Longer Chases BMW
GM says Cadillac’s Blackwing has no direct rival after quitting the German competition.
In brief
GM says Cadillac’s Blackwing has no direct rival after quitting the German competition. Cadillac says its Blackwing sedan has no direct rival as GM shifts focus to making cars they want to buy. Originally reported by The Drive.
Cadillac Blackwing
GM says the Blackwing has no direct rival after quitting the German competition.
“We’re not competing head-to-head with anyone anymore.”
Why Blackwing Exists
GM makes cars they want to buy, not competitors for BMW or other brands.
“We’re making a car that we want to buy.”
Blackwing’s Purpose
The Blackwing is an extension of the V-Series, not a separate sub-brand.
“The Blackwing is really an extension of the V-Series, it’s not its own sub-brand”
Cadillac’s History
Cadillac has tried to compete with Germans for 23 years since the CTS debuted.
“We were kind of the last full-line luxury brand to not have a performance entry”
Blackwing’s Advantage
The Blackwing is dynamically sharper than German competition with manual transmission.
“It’s like, what world do we live in now that that’s kind of the way it is?”
Next Steps
Next-gen Blackwings will have V8 and manual transmission options.
“The CT5-V will get a naturally aspirated V8 and manual transmission option”
The essence
Cadillac says its Blackwing sedan has no direct rival as GM shifts focus to making cars they want to buy.
