From The Drive · Adam Ismail · · 40s
Chevy Dealer Claims ZR1X Worth $700,000
A Chevy dealer says the Corvette ZR1X costs $700,000 despite its $230,000 sticker price.
In brief
A Chevy dealer says the Corvette ZR1X costs $700,000 despite its $230,000 sticker price. George Nunnally Chevrolet in Bentonville, Arkansas lists the Corvette ZR1X at $696,445 with a $400,000 markup over MSRP. Originally reported by The Drive.
Chevy Dealer Markup
George Nunnally Chevrolet in Bentonville, Arkansas lists the Corvette ZR1X at $696,445 with a $400,000 markup over MSRP.
Dealer Justification
The dealer cites 'Tier 1 Production Allocation' and 'Extreme Exclusivity' for the high markup.
Market Reality
The ZR1X is not a limited-run model, and no new car today is worth 230% of its MSRP.
What matters most
George Nunnally Chevrolet in Bentonville, Arkansas lists the Corvette ZR1X at $696,445 with a $400,000 markup over MSRP.
